P R E S S R E L E A S E
The Photolab Gallery announces an exhibit of black and white
photography, titled frost | fog | flora by
East Bay photographer, Michele Hofherr.
The show will run from February 28 to April 11, 2009 at the
Photolab Gallery, 2235 Fifth Street in Berkeley, CA.
The exhibit is accessible, open to the public and free of charge.
Hours are Monday to Friday 9am to 6pm, Saturday 10:30 to 2:30 pm,
closed on Sundays.
A reception for the artist will be held at the Photolab
Gallery on Friday, March 20th from 5 to 8 pm. The public is
invited; refreshments will be served.
has taken a winding road to
arrive at the point in her career she now occupies. She did not
attend photography school, or even art school. Hofherr started out
as a talent agent working with movie stars and television actors in
New York and Los Angeles, before moving to San Francisco.
Ten years ago,
after leveraging her agent skills into various stints in repping,
casting, and studio management, Michele decided it was time to
pursue her true passion, behind the camera, and break out on her
own. That pursuit has allowed her to move fluidly from natural black
& white portraiture of children and families into the more rigorous
worlds of editorial and commercial work, with the single goal of
capturing the true essence of people and places at their most
natural and beautiful.
From the beginning of her photo
career, Michele Hofherr has created black and white portraiture with
traditional film. "I liked the way that film captured black and
white images," Hofherr points out. Now adept at all forms of digital
capture, Michele still prefers film and traditional silver prints.
Eventually, however, Hofherr's work
evolved. She was slowly moving into shooting children and families,
then lifestyle images, editorial and commercial photography. She
says, "The bulk of what I do now is portraiture and fine art. They
are truly the most satisfying."
shooting images for her diverse clientele, or pursuing her personal
fine art work, Michele spends her time with her husband Matt and
their eleven-year-old daughter, enjoying life in the San Francisco
Hofherr's website: www.michelehofherr.com.
Some of her photographic work can be seen online at
For more information
Contact: Andrea McLaughlin (510) 644-1400
Michele Hofherr (510) 428-9985
Note: These images are from the FROST series. To see
the entire exhibit, please visit the exhibit in person. Meet the
artist Friday, March 20th 5pm to 8pm at the Photolab Gallery in
FROST | FOG